Uffiliates is the betting affiliate program that webmasters can join in order to promote the big 888 betting firm. 888.com was first known as a huge online casino, but now they offer all facets of the betting entertainment industry. Sounds good? Well everything in 888’s garden is far from rosy for affiliates.
888 impose tariffs, have reduced commissions for sports to unworkable levels and have dropped revenue share for poker. They have a lot of affiliate managers but getting any of them to respond to queries is hard work. Their support email tends to be ignored and the telephone numbers they advertise for affiliates to contact them are either constantly engaged or inaccessible. This is patently a deliberate ploy. They also apply negative rollover to commissions. It is a poorly run affiliate program. The wind is blowing in the wrong direction with this once-popular program.
As for the products, they have 888 Poker, also known as Pacific Poker, plus you have the option of promoting online bingo and, if you are feeling very charitable as the commissions are a joke, sports betting.
888 are a Plc and although listed on the London Stock Exchange, they are located in the tax-free jurisdiction of Gibraltar. However the affiliate department is based in Israel, a hotbed of badly-managed affiliate departments. The actual Uffiliates affiliate software is good. It is certainly a lot better that the AffUtd software that promotes William Hill. The marketing and reporting sections are user friendly and trustworthy. When you join up with Uffiliates, you can also promote a handful of other brands which are listed in the tables towards the end of this review.
888 has a high brand recognition in the UK and Europe. As we have mentioned before, this helps conversions. If you introduce a client to a betting company they have already heard of they will have much more confidence to part with their money.
The revenue share reward for webmasters is the typical progressive percentage of referred clients losses. Unfortunately there is negative rollover, so if your clients do have a winning month this negative is carried forward to the next calendar month. But before we list the tables showing how they reward affiliates, there are other some serious notes of caution to be sounded:
- The poker is now CPA only. This changed in March 2012 when they dumped revenue share because of so-called ‘rakeback abuse’ by affiliates. They even stated affiliates prefer CPA for poker except those involved in rakeback abuse! That is not only insulting the intelligence, it is also total gibberish. Any affiliate worth his salt will want to build a long-standing business. CPA does not help to do that while revenue share does.
- Heaven knows when the sports reward dropped to a pathetic, insulting and disgraceful 10%. It was 25% and they quietly knocked 60% off it! That’s called picking affiliates’ pockets. They never told anybody about that despicable piece of retrospective shaving and nobody in their right mind could possibly promote 888 Sports on that basis. You would be better off just making a charitable donation to 888 instead. They must need the money more than you. They should really be on our blacklist for that alone, but because of the casino and bingo they are not . . . just yet.
- Their tariffs are getting ever more complicated and seem to be designed to bamboozle affiliates and ultimately give them a poor overall deal, another trademark of the Israel-based affiliate programs.
- These changes signal a nasty anti-affiliate attitude that is an unwelcome development from 888. The entire department needs an overhaul and the complex and mean-spirited tariffs need simplifying. You might be better off just sticking to promoting betting firms that don’t look to reduce commissions retrospectively.
Anyway, here are the details of the 888 revenue share and CPA models:
888.com: 888casino, Casino-On-Net, ReefClub Casino, 888games, 888pachinko and SuproCasino.com
WSOP casino: Casino(Only available to UK players)
Number of new Casino players per calendar month:
% of gross revenue you receive:
888.com: 888poker, LuckyAcepoker.com
WSOP Poker: Poker(Only available to UK players)
Number of new poker players per calendar month:
CPA payment for each money player you bring ($)
888sport (including casino games and poker in 888sport)
Number of new Sport players per calendar month:
% of gross revenue you receive:
|888 Ladies Bingo and 888 Bingo|
|Bingo gross revenue|
per calendar month:
|% of revenue paid to you:|
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