Bet365 Affiliate Program

The Bet365 Affiliate Program is almost certainly the most popular in the UK and probably across Europe in general. The last ten years has seen the rise and rise of the Stoke-based firm (yes they do own the football club), and it is little wonder.

Here are the key points that make them so good:

  • They have state of the art proprietary affiliate software. Some have complained they find it a little strange, but actually, as seasoned affiliates ourselves, we appreciate it as one of the best systems. The range and breadth of banners and options is amazing.
  • The affiliate managers are keen to help without being pushy. They are always helpful and will answer any query about the statistics. They do not simply palm you off. Unlike many of their rivals, they really appreciate you. Little surprise they have landed the title of ‘affiliate program of the year’ on many occasions.
  • Bet365 offers affiliates a flat and generous 30% commission across the board on all their sports, poker, casino (playtech software), bingo and games offerings.
  • If you promote this company you will be promoting a firm with more markets and better customer service levels than any other. After all, you do want your referred players looked after well don’t you? Then they will come back for more.

If we have to find negatives there are two:

  • There is negative rollover. So if your players actually win during a particular month then that negative is reduced from your future earnings. They are not the only firm to have this term, but there are plenty of companies without it. If you did have a horrible month with them and felt it was no longer worth promoting them because the negative was too great to overcome in the short term then talk to their affiliate team. They won’t want to lose you and should come to some arrangement.
  • The other little hassle is that you must refer five depositing players before you can receive an affiliate payment. Some affiliates find this an outrage, but really it just protects B365 against abuse of their system and even if it takes a couple of months or more to get those five players, you are still building up earnings in the meantime.

Overall this is possibly the best online betting company anywhere in the universe for player experience. Their partner program matches this nicely. If you want to promote to the UK you have to join the award-winning Bet365 Affiliate Program.

They do not run a sub-affiliate program, so the following link is not an affiliate link. is not profiting from this review.

Bet365 Affiliate Program

Submit your review

Create your own review

Average rating:  
 11 reviews

Can you tell my why you rate Bet365 as the best program to join but you dont have it in your section of best betting affiliate programs

To be honest that is an omission and they should be in that list. They are the best for UK, albeit getting harder to convert because of their market saturation.

Hi, do you know if the affiliate program gives access to bet365 odds? In addition to getting the 30 percent commission, I think it would be very attractive for my website to show their odds real-time, but I've no idea how to do that, if they provide some way to do this. I have seen some other sites showing this info, so I was wondering how it can be accomplished

Thank you

You have to ask them for access to their XML feed which has the live odds. Then you need a very good programmer your end to sort it out. It is not straightforward. But a better way is just to take one of their live odds banners, which update with the odds in real time and you don't need to do anything except put it on your website.

Great review thanks, with an enormous upturn of Tipsters on social media, using Bet365 as their affiliate partner, i tend to avoid these due to the Negative Rollover clause, surely this encourage Tipsters to tip out long shots hoping their army of followers take the bait and the tipster earns the 30% commission on all loses, especially if they have given out a winning slip previous and are in the negative. I think the whole affiliate program needs re-worked and the commission in Europe and UK need to take steady action against some of these fraudsters who are quite literally mugging people who believe they are genuine tipsters.

I think the tipsters can afford to be genuine as there is no way their tips will make money long term even if they try their hardest. They tend to tip too many selections for it ever to work. However maybe some are as cynical as you suggest.

Not a review but a question humbly seeking your considered view. Is there a place in the Affiliate Gambling/Sportsbook (for new affiliates) space to simply arbitrage Sportsbook offers? E.G. Buy high CTR insteritials on Sports Apps sites/LadBible etc. (just 1 example) or do you feel its crucial to have an actual asset - i.e. a la oddschecker etc. Love to get your view. Thanks in advance!

Not sure I fully understand the question. You are either a gambler or an affiliate. If you want to arbitrage the sign up offers then you can do that without becoming an affiliate. An affiliate looking to use those links to somehow arbitrage would fall foul of the terms and very quickly get his affiliate account suspended. They look out for any sort of abuse or non-genuine use of an affiliate account. Really, do not do it. If you want to be a genuine affiliate then I do think it is essential to have either a website or a social media account to promote the bookmakers through.

Hi, i have one question i'd like to ask. One of the negatives you mention is that you have to refer five depositing players before you can receive an affiliate payment but even like this you are building up earnings in the meantime. In what way you are building earnings in the meantime?

You are building up earnings on the first four referrals. You just get paid it all once the fifth referral occurs.

Hi, just letting you know it was sorted by them. The mini statement is a little confusing but they explained how it works. Bookies here in Australia do it a little different. It is a pity they have neg carry over. Bet365 have only been in Aust for a couple of years now. They did not make a great impression first off. Not sure if you have seen this clip. From our nightly current affairs tv show. Thanks for your help. Best of Luck

That is an interesting link to an interesting TV report. It suggests that Bet365 Australia is not managed anywhere near as well as in the UK. Hopefully the dishonest head of Bet365 Australia operation got fired and that punter got all his winnings. In the UK there has never been any integrity issues at all. In fact they have the reputation of being the most honest of all the bookies. $70k is absolute peanuts to them, so it does seem very strange this apparent rip-off of an Australian punter was allowed to happen.

thanks for your response, no my maths is fine, in the mini statement, it says Withdrawal To Date $1600 leaving a balance of $4550. I went to the form to request payment which also shows $4550 commission only. Been an affiliate for years, with bet365 only for short time, so I know it is strange. Have contacted them only today to Karl, on my 3rd aff. manager now, they keep leaving. Have not requested payment yet until I hear back from them. What do you think.

We have been an affiliate with them for over 10 years. Yes, best not to request payment until the confusion is sorted out. Bet365 will not deliberately stitch you up. They are, in our view, the best program out there and they are the ones we make most money with. They wont be in until Monday. If it is not sorted by Wednesday then give me your details on Thursday and I will contact my AM who is red hot.

Can you answer me this, I got my first commission check back in Jan 2014 for $1600 then next few months went into negative -$2850 in total. Then finally in December 2014 made approx. $7000 in commission. Bet365 then calculated my commission this way, they took the negative carry over ($2850) off the $7000 which I understand BUT then they also subtracted the previous commission I earnt of $1600 giving me a commission of $4550. Is this standard practice. I have emailed them but still waiting for a reply. Thanks.

This is not standard practice. Either you have made a mistake with the maths or they have. They are a very fair firm and I can guarantee the confusion will be cleared up. Have you even been paid for December yet? I doubt it given the current date.

Why I don’t trust bet365 any more. How bet365 get free traffic from affiliates

I worked with bet365 about 7 years. So players base growth permanently and becomes big. They pay something and I trust them. But now situation changed and I feel need to inform community about my issue.
In December 2013 my account get huge negative =something like previous year earnings. When I asked for information about what happens my manager Alex Smith inform me that some player wins a lot on beach volleyball and refuse (referred to some interning rules) my polite demands to give full information about his bets (I wanted to see it cause know that limits in beach volleyball is very small and this story was strange for me). I decide to continue my work and send traffic hopping my account will come out from negative, but … until the middle of July my account has same negative like in december. My players from losing all years before like everywhere becomes winning.

On my proposition pay me for my work (I think bet365 earns on margins and my players make huge turnovers) Alex Smith don’t answered at all ...

So the moral of this story is that until you are small aff. they will pay you but when you become bigger it is easy to stop pay and you will continue send traffic like me for free until understand situation and then lost your players base and several years of work for it making.

What if the rollover becomes more negative? Do i then owe Bet365?

No you never owe them anything. You just start the next month with a negative to catch up. So if the month ends -£100 commission due to you, the next month starts at -£100 commission. You never pay them. They only pay you.

by Experience Webmaster on Bet365 Affiliate Program

Best AMs & they look after your players the best. The only blot is the negative rollover condition but this is a great affiliate program.