There are few decent USA-facing sportsbooks to promote but the BetOnline Affiliate Program bucks that trend and certainly is worth pushing to Americans. As well as sports betting, they have excellent casino and poker products too.
BetOnline is an American friendly site that has no restrictions on the US states it accepts and is honest and trustworthy. That is why you will see the top webmasters in the USA betting space promoting this firm. The company also accepts most other nationalities, but its value to a webmaster is in promoting it to United States’ players first and foremost.
You will find the BetOnline Affiliate Program at Commission Kings, which also promotes some other minor brands. The webmaster software behind their partner program is the well-known and respected MyAffiliates. It can be trusted and has one of the best reporting of any system out there. Every affiliate has their own preference, but we like the MyAffiliates software set-up and we have not encountered any criticisms of it within the industry. In our view it is far better than Income Access, which is the platform this operator wisely migrated away from. It is also streets ahead of Netrefer, who are going downhill. Netrefer’s latest ‘upgrade’ was widely criticized by affiliates and has resulted in vastly inferior software to the version it replaced.
The BetOnline default deal is revenue share and as with all these firms you may be able to negotiate a better commission than the advertised 20% revenue share starting point, though this does automatically rise to 35% according to volume anyway. So the more successful you are then the bigger slice of the cake you get.
Otherwise to get a better revenue share deal than advertised you have to prove you can send them a regular stream of referrals. Don’t be put off by the apparently lowish rev share deal to start with or by the fact that there is negative rollover (that is when a loss from a month is carried forward to the next month). Firms in the American market face significantly stiffer payment processing fees and operating risks than those doing business in the calm but crowded regulated seas of Europe.
In addition there is simply less competition in the arena in which this company operates. We are struggling to find firms to praise in the US space. A lot of them are hard to trust. So, to be perfectly honest, you are likely to make far more money at their starter rate of 20% than some shady unreliable outfit at 30%. The reason for this is that BetOnline does the best job for its clients in terms of keeping the payouts flowing. So player retention is higher with this firm than many of its competitors.
As an alternative to revenue share, the BetOnline Affiliate Program website does state that CPA deals may be available by negotiation – this is ‘cost per acquisition’ where you get paid a one-time fee for each referral. That is not something we have ever got involved with as revenue share is the way to build your business for the best long term profitability. It also demonstrates your ongoing commitment to a firm, after all this is a partnership. Nevertheless there are some respected webmasters who will try a firm out with a CPA deal for a period of months before swapping to revenue share. In our view it isn’t necessary to be that cautious when starting out with BetOnline. We have promoted them for years, so take our word that you can earn plenty from their revenue share arrangement.
We have found that affiliate commissions are paid within 20 days of the month end and there is rarely any need to chase these. Like many in the USA space they much prefer to pay affiliates by Bitcoin nowadays. You can easily convert this to fiat funds (ie: USD, Euros or GBP) at an exchange such as Kraken if you wish.
BetOnline has some experienced affiliate managers who really know the business. Their email responsiveness is not quite at 100% but you can always contact them on Skype as well.
We have promoted this firm for a few years now and we are impressed with them. Our conversion rate from clicks to sign-ups is high. That tends to suggest their website is attractive and enticing to newcomers and it certainly looks like that to us. If we had to be picky then the conversion from those sign-ups to depositors is lower than we would expect, but not markedly so.
Your referred customers will find the software easy to use and the sports betting lines are almost always out earlier than the opposition. That is not a soundbite but rather a fact that we have noticed recurrently. The odds are competitive and the range of events is comprehensive. As there is a world-class online casino and poker there is little reason for your players to start looking for somewhere else to play. Because of the lack of competition in the US space there is less churn than in the crowded UK market for instance. This means your players will earn you more in the long run.
There used to be a problem with this affiliate program relating to their treatment of chargebacks (this is when players query a debit or credit card transaction and get it refunded via their card company). BetOnline did once charge all 100% of the chargeback to the affiliate. Though they won’t admit to that now, it did happen. That was something that put us off an otherwise very good operator. Fortunately they have altered their treatment of chargebacks, and this welcome transparency is now reflected in the statistics that affiliates get to see.
To avoid any confusion, we asked BetOnline to clarify the current situation and we were told: “The 100% chargeback comes out of the Gross Revenue. You are paid Net Revenue, which is a percentage of the gross.” In addition their terms now state: “Net revenue will be calculated as, all gross monies from wagers in sportsbook, casino, and racebook in addition to rake accumulated from poker, less any chargebacks.”
Just to help you out with that, this situation is now fair and as it should be. It is right that chargebacks should be deducted from the gross revenue to create net revenue and from there an affiliate gets their revenue share percentage. This way the affiliate gets penalized only their proportion of a chargeback and no more. That is how other firms treat it as well, so we are happy with the situation.
To conclude, BetOnline is one of the best firms we recommend for your USA sportsbook traffic. We are happy with our relationship with the BetOnline Affiliate Program, but if you already have experience promoting them then please leave your own views and comments below.
Submit your review
This is a well run outfit. We have been making fairly big money most months from the BetOnline affiliate program, at commission.bz, for many years now. This may be a Panama-based offshore sportsbook, as they all are facing the American betting market, but it is far more trustworthy than most of the UK firms, who are regulated more strictly. There is more money to be made with the American sportsbooks, if they are genuine. BetOnline is honest.
This is one of my top rated affiliate programs for USA traffic. I have been earning five figures a month for a few years now. Converts well and plays fair.
Does BetOnline have an affiliate poker program?
Yes, you can promote their poker too.
In the twilight zone that is the american online sports betting market this company is one of the stars. It offers a safe haven for webmasters wanting to promote a safe and reliable option. We have been paid our affiliate commission regular as clockwork by BetOnline & they keep the players playing. Can't complain.