Party Poker is probably the most recognisable name in online poker today. Webmasters can take advantage of that brand awareness by promoting Party Poker. But the parent company of Party Poker, called Bwin.Party Plc, has grown the company to offer all sections of online betting. Party Casino, PartyBets, Party Bingo and Party Gammon (backgammon) are all part of the site. Your referred clients can transfer effortlessly from one section to another, and you get revenue all the time.
Bwin.Party formed after Party Gaming (the original home of Party Poker) and Bwin merged in 2011. The brand has made deep inroads into the European and world market. Party Gaming started with the one brand, Party Poker, and originally faced America, recruiting hundreds of thousands of USA poker players. However as the regulatory environment changed for the worse with (typical) American prohibitionist stance, Party Gaming was forced to stop serving America.
This painful but ultimately wise decision preempted the merger with Bwin. The new goliath, apart from some run-ins with affiliates, is a generally respected public company floated on the London Stock Exchange. They have replaced their reliance on the American market with a huge client database from the UK, mainland Europe and the rest of the world.
The affiliate program, awkwardly named ‘Bwin Party Partners’, has some detailed but easily navigated affiliate software. There are some words of warning though, they have garnered many complaints from affiliates over the years for their abrasive and often unfair decisions. The affiliate department do not communicate properly and have a reputation for ignoring emails. In short, this would not be the most honest of programs.
You can check out the Party Poker affiliate program for yourself via this link:
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