SkyBet pretended to close their UK-facing affiliate program at the end of September 2017. They said they were shutting it but this was a lie and a scam as they still use affiliate partners, they just ripped off 90% of them. They stole millions when they retained the referred players and stopped paying out on them.
Some affiliates are still promoting them in return for compensation and a CPA. Of course most affiliates were robbed. Court actions are being initiated.
The story goes back to 2015 when this affiliate program changed its terms retrospectively to punish smaller affiliates. They would only pay 5% if you failed to refer six or more depositing players in a month. This was against their own affiliate terms and conditions, but SkyBet don’t let matters of contract law, honesty or integrity get in the way when they are conning affiliates out of money.
Many larger affiliates kept promoting SkyBet as they knew they could provide the six FTDs per month. However in hindsight, a warning shot had been fired by dishonest SkyBet, owned by the untrustworthy and despicably CVC Capital Partners. The writing was on the wall that a much bigger money grab was in the pipeline.
If you or I walk into a supermarket and steal items then we are quite rightly facing the potential for jail time. Think of CVC Partners and their brand SkyBet, who stole millions from affiliates and expect to get away with this heist. This was theft of bank robbery proportions.
Sky tried to pin their crime on ‘regulatory pressure.’ They enlisted some of their own websites to blacken the name of affiliates, claiming Twitter tipsters deliberately tipped losers. However the irony is that they are still working with the biggest of the Twitter tipsters. All bookmakers’ websites offer analysis and tips on sporting events, mainly suggesting losers and SkyBet are certainly guilty of that hypocrisy. Their smokescreen of ‘regulatory pressure’ is fooling nobody – it is merely a CVC Capital scam.
In March 2018, they were advertising for affiliate managers in Germany. If you are tempted to get involved with promoting SkyBet in the future, in any market, don’t. You will be condoning their heist and ultimately they will rip you off.
This is a story that is far from over.
What they are saying on the forums:
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SkyBet consistently market themselves as 'Britain's Most Popular Bookmaker'. They should be taken to court under the Trade Descriptions Act. The truth would be 'Britain's Most Dishonest Bookmaker'. SkyBet have picked the pockets of their affiliates. If they open up again, or in new territories, do not promote them. They will just steal your players and commissions. Once a crook, always a crook. Shame on those affiliates who still promote them and so condone the actions of these fraudsters.
'Dishonest' is a word that does not do Skybet justice. This is the worst, most corrupt regulated brand. They have conned and cheated affiliates in the past. If you are offered the chance to promote this brand, avoid at all cost. They will steal your players, shave your earnings and rip you off. They have done it all before. Don't be their next sucker.
They closed SkyBet affiliate program and stole thousands of players from our company. Hanging would be too good for CVC Capital Partners, the scum owners of SkyBet. Doing business of any sort with CVC Capital? Don't.