The William Hill Affiliate Program promotes the famous eponymous betting company. William Hill is one of the biggest online betting companies in the world. It is the internet arm of the famous UK high street chain of betting shops.
William Hill is primarily UK focused and, it almost goes without saying, does not accept Americans.
Within their affiliate program is the opportunity to promote William Hill sports betting, online casino, poker, games and online bingo. There are also a few other brands available to promote within this affiliate program, but they are all owned by William Hill.
Webmasters are rewarded with revenue share deals around the 30% mark. There are also some headline 70% rates but that is only for the first three months, before you have had a chance to refer many clients to their betting affiliate program. Once you are an established and successful affiliate then you can negotiate a better deal with your AM. Be aware they will want something in return, like better spots on your websites.
The previous Mexos affiliate software was not the best, to say the least. It had its roots in a dire system that was used to promote a now discredited firm called Cpays. Fortunately in late 2013 William Hill’s David Bazak took the decision to migrate to NetRefer, a much more credible bit of kit.
Since the move things have improved markedly. Oddly even the rates of conversion have got better, which casts further suspicion on the merits of the Mexos software (currently used by Ladbrokes, EuroPartners, Winner and some irrelevant others).
The William Hill affiliate team have been on a real learning curve and seem to have dropped what was once an over-bearing approach better suited to a second-hand car lot. When the program first started to be run out of Israel several years ago, they did manage to fall out with a lot of affiliates because of their dismissive and over-bearing way of doing business. There was also a messy and mis-managed migration to Mexos software where many webmasters swore they “lost” many referrals. That is ancient history and the worst of those affiliate managers have moved on, mainly to Winner. So that is a firm to think long and hard about marketing. We won’t promote Winner on any of our websites, and we are not missing anything.
Anyway, back to William Hill, some big gambling webmasters still won’t deal with them because of the damage done back then. We hope not to tempt fate by saying it, but now the William Hill affiliate team seem professional and helpful. That said, it does seem to depend who is allocated as your affiliate manager. If you get one of the pushy types (they get commission based on the number of first-time depositors in a month) then just tell them you don’t respond to those hard-sell tactics and to give you some space to do the best for them.
One negative is that the affiliate cookie only lasts 72 hours. This means if your referred client registers with Hills over three days after he clicked through from your affiliate link then he will not be tracked to you. Good affiliate programs work on 30 or 45-day cookies, meaning you can refer a client and get credit if he joins weeks later. Most of your referrals will not join immediately so this issue of cookie length is valid and always worth checking out.
Another issue is that they do apply a negative rollover policy, rather than cancelling out any negatives at the end of each calendar month. If you ever fell foul of this unwelcome policy in a big way and felt it no longer became viable to promote them then they will try to sort something out to solve this. It is always worth talking to these firms because they do want you to promote them, rather than see you walk away.
The good thing about the William Hill Affiliate Program is that it ought to be easy to convert, particularly in the UK. There is a Hills betting shop in every UK high street, so brand recognition is excellent. On the other side of the coin, they have been so successful in the UK are they close to market saturation?
Whatever the case it would be hard to turn your back on the promotion of one of the highest profile names in the world of online gambling.
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Hi Can anyone tell me what a good rate of Hybrid Commission is? Would the likes of WH offer €20 CPA + 15% revshare?
William Hill are a firm that does do hybrid deals, though many do not. Contact one of their affiliate managers. Most affiliates actually prefer rev share on the basis that you will make more over time with revenue share.
Since the move to netrefer I can really get my teeth into promoting William Hill now. The previous poor Mexos software was a nightmare for affiliates. Everything much improved, including conversion rates.