The Wink Bingo affiliate program is now managed by Uffiliates, which is the affiliate platform owned by the 888 Group of casino and poker sites.
Other online bingo sites that they promote include Posh Bingo and Tasty Bingo. This is a program that is worth joining, particularly to promote Wink Bingo which is one of the UK’s largest bingo sites.
There is a progressive revenue share for bingo webmasters, which is detailed in the table below:
|tiers||Revenue from referred bingo clients||% earned|
|First £5K of total revenue generated||£1 to £5,000||25%|
|Next £10K of total revenue generated||£5,001 to £15,000||30%|
|Next £20K of total revenue generated||£15,001 to £35,000||35%|
|Next £20K of total revenue generated||£35,001 to £55,000||40%|
|Next £20K of total revenue generated||£55,001 to £75,000||45%|
|Above £75K of total revenue generated||£75,000+||50%|
The Wink Bingo affiliate program used to be run by Joy Of Bingo, however that company was sold to 888 and Wink moved under the umbrella of 888’s in-house partner platform, Uffiliates.
As well as Wink Bingo, you can promote all the other bingo sites previously owned by Joy Of Bingo as well as all the numerous brands in the 888 suite. These include 888 Ladies Bingo.
Some of the Uffiliates commission rates are pretty tardy, with starting points of just 20% (or lower!). That is obviously a disgrace and an insult to all webmasters. We urge you to negotiate your rates hard with them or tell them to get lost. Our suggestion is to ensure your minimum commission level is 25% for all products and rising.
Uffiliates and 888 have garnered mixed reviews over the years, mainly because of those deeply uncompetitive starting commission rates. There have also been reports of abysmal service to affiliates from arrogant and non-responsive affiliate managers.
While we regret the previously excellent Joy of Bingo was ever sold to the less impressive 888 Group, that can’t be changed now. One major plus is that the actual Uffiliates platform has been improved over the years and is now excellent, intuitive and easy to use. So it could be argued that there are worse parent companies than 888 that the Wink Bingo Affiliate Program could have ended up with. We have certainly always been paid very fast by Uffiliates.
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