Guide To Betting Affiliate Programs

Betting Affiliate Programs reviews the programs you should join to prosper from online betting and those to avoid. If you plan to promote betting companies, then read on.

We operate many of our own affiliate sites, so we know it from the inside. The sincere hope is that the missives on this website will provide a useful resource for new and old webmasters alike.

Although we do have affiliate links to some of the good programs we review, is not here to make money from referring webmasters, so feel free not to click our links. Instead we want to share our personal experience and provide a useful service to all existing and would-be webmasters to benefit us all. With that in mind we have a couple of key beliefs:

  • Betting affiliate programs must be friendly to small affiliates. Every super affiliate was once a minnow. Operators that fail to comprehend that small affiliates should be nurtured and given time do a disservice to all affiliates as well as themselves.
  • If an affiliate program has hoodwinked its partners once, then it will do it again. Sadly history has shown this to be the case. It is the old adage, ‘once bitten twice shy.’ These would be the programs to avoid.

So while we rave about some, we rant about others. Often it is somewhere in between. We are steadily adding new reviews and updating existing ones.

More and more big-name brands are ripping off affiliates. We have blacklisted the likes of Paddy Power, Ladbrokes, Coral and the list of rogues goes on. It is amazing what corruption is perpetrated on affiliates (SkyBet a prime example), possibly because nobody has yet had the guts to take any of the crooks to court. This website fights back and makes public just some of the many dishonest firms and we try to link to any relevant forum threads to corroborate anything we say about these companies, to prove our complaints are genuine.

Betting affiliate programs must be friendly to small affiliates

But it is not just our views that matter, if you have something to say then please make your own comments about each program under our betting affiliate program reviews. We respect your right to an opinion, so we won’t remove comments that disagree with us!

Remember, it is the operators who tell their affiliates what they have earned, and that is a major conflict of interest. Webmasters have no way of verifying the statistics provided, which are always far from transparent. Operators have a lot of leeway to cook the books and remove tagged players. Many have and do abuse that position of trust.

Do not assume that just because a company is publicly listed on a respected stock exchange, perhaps even with a high street presence, that it is playing fair. Some of the most honest are in the unregulated US environment, rather than the regulated UK or European market.

Many companies will never learn that honesty would make them more money than deception. The worst of them do think affiliates are too ignorant to know if they are shaved while others just don’t care. Here at Betting Affiliate Programs, we do know how affiliate figures should look because we have enough comparable evidence from 19 years in the online sports betting industry and 17 years promoting it.

If affiliates work together then we can keep the betting companies honest and this branch of the marketing industry clean. It is an uphill battle that it feels like we are losing.