UPDATE: Do not join Betfred’s affiliate program. They have migrated to awful ‘Raven’ software and the stats are incorrect. The bingo figures are totally wrong, producing constant daily negatives. All revenues – including sports – are returning much lower than before the migration. Nothing has been done to correct the problem. They have destroyed what was a good program. Avoid. We have placed this program in the ‘blacklist’ section. The review below no longer applies.
We rate the Betfred Affiliate Program as one of the best. This excellent UK company has a high retention rate, uses the top software and converts so well. They offer your referred clients the perfect place to bet on sports, in the casino or at the poker room. There is also a bingo section.
This is one of the largest private betting companies in the world. Betfred has a huge chain of betting shops in the UK, with one in almost every high street. They are a massive sponsor of sporting events. And, as affiliates ourselves, this is a company we push hard. That’s because the rewards are so good, both for you as an affiliate and your players.
Importantly there is no negative rollover and they pay fast, within three weeks of the month end. As a European-focused company, they obviously do not accept American clients.
The Betfred Affiliate program is run by Active Wins, a company set up and owned by the Betfred founder Fred Done. There are also other brands that you can promote via that platform.
We always recommend joining on a rev share basis, but Betfred do offer a Cost Per Acquisition basis too, where you get a one-off payment for each player introduced to them.
Their default commissions are as follows:
Revenue Share Basis
|Referred Player Value||Sportsbook||Casino||Poker||Bingo||Side Games|
|$0 – $10,000||20%||25%||25%||25%||25%|
|$10,001 – $20,000||25%||30%||30%||30%||30%|
|1 – 15||$25||$75||$40||$25||$75|
|16 – 30||$30||$100||$50||$30||$100|
The following table shows the activity level required to trigger the CPA for each product:
|Product||Minimum to trigger CPA payment for each player|
|Stake of $25|
|Deposit of $50 and $750 wagered|
|Poker||Revenue of $50|
You can promote Betfred to all nationalities except these: French, Italian, American, Kyrgyz, Spanish, Greek, Danish, Serbia and Montenegro, Chinese, Israeli or Turkish.
Betfred’s affiliate programme is a no-brainer to join. If you promote to UK or European traffic then you must sign-up with this excellent betting company. They are an affiliate’s dream. Follow our links, which take you to the Active Wins site where you can sign-up to promote Betfred.
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Since Active Wins took over the running of the Betfred Affiliate Program the payments have been regular but slow, always the last to pay every month. Can't you use your influence to impress how important early payments are to a webmaster?
Yes, they tend to pay around the 27th of the month nowadays. It always used to be by the 20th like clockwork. However they never miss a payment and are very helpful and responsive to affiliates.
Betfred's affiliate program has helpful affiliate managers. They have good basic terms, but once you show them you can send players then do negotiate a better deal. They use Income Access system, which is better than its peers.